Download Articulating Design Decisions: Communicate with by Tom Greever PDF

By Tom Greever

Every dressmaker has needed to justify designs to non-designers, but such a lot lack the power to give an explanation for themselves in a manner that's compelling and fosters contract. the power to successfully articulate layout judgements is important to the luck of a undertaking, as the so much articulate individual frequently wins. This useful ebook offers rules, strategies, and actionable equipment for speaking approximately designs with executives, managers, builders, retailers, and different stakeholders who've effect over the undertaking with the target of profitable them over and developing the simplest consumer experience.

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Extra resources for Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

Example text

That舗s a good shift, but even research can be biased, unintentionally flawed, or otherwise inconclusive. This adds complexity to the challenge of talking about design and UX. Businesses Don舗t Critique One of the valuable things about art school is learning to critique someone else舗s work and to receive critique from others. In a genre where everything is subjective, it舗s healthy to analyze one舗s work in an environment where everyone is on the same intellectual page, as far as the subject goes. It舗s beneficial for two people who share the same vocabulary to discuss their work and make each other better.

And so it舗s no surprise that the details of how the interface works elicits strong reactions from people who perceive it almost as an intrusion into the way they live their lives. For the first time, people who barely noticed the design of their favorite website before are now obsessed with the smallest interface details of other apps. They notice them, they touch them, they interact with them and those elements become part of their lives. Changing those things means changing the way people interact with the world.

I only had limited experience, but this was perhaps the most common meeting for a designer: the meeting with a stakeholder. Without hesitating, I began what felt like was a tried-and-true approach to all my previous work: 舠Is this a print piece or a website? Will there be color or not? Will we use stock photography or original? How many pages would the website or brochure have? And, finally, what is your timeline? 舡 舠You舗re wrong,舡 she said. 舠None of that really matters. 舡 I was stumped; silent.

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