By Fausto Colombo, Leopoldina Fortunati
The function generations play in accepting and shaping electronic applied sciences, and probably vice versa, is an more and more correct factor in modern society. For the 1st time within the educational debate, this quantity outlines the theoretical matters and explores a few effects from empirical researches at the courting among generations and the media in electronic society. the 1st a part of the publication offers with the theoretical debate on generations, from Mannheim’s to the revisiting of a few classical notions formed by way of disciplines as historical past, demography, advertising and sociology. the second one half gathers a range of researches at overseas point, with specific awareness to the eu context. although each one study used particular methodologies, the most methods excited by media domestication by way of old and young generations, and at the comparative analyses of other generations in adopting media.
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Additional resources for Broadband Society and Generational Changes
Reality of Mass Media. , 1952. The Problem of Generations. In: Mannheim, Karl (edited by Paul Kecskemeti): Essays on the Sociology of Knowledge. London: Routledge and Kegan Paul pp. 276-320. , 1982. Structures of Thinking. London: Routledge and Kegan Paul. 49 Piermarco Aroldi Generational Belonging Between Media Audiences and ICT Users 1 Talkin’ ‘bout Generations (and Media) This article aims to present some ideas about the relation between “media” and “generations” and, in a more specific way, between ICTs and generations of their users (or non-users).
I emphasised above the role of rituals, in particular those related to film and television which make up media consumption. But we must not underestimate the rituals related to the media that govern interpersonal communication, from telephone sets and mobile phones to messaging services and social networks. Even in this case we can detect the coding of habits, a sort of familiarity with certain uses of technology. Is it this that marketing points to with its 'deterministic' definitions? Most probably not, for various reasons, of which it is worth recalling the main two.
Structures of Thinking. London: Routledge and Kegan Paul. 49 Piermarco Aroldi Generational Belonging Between Media Audiences and ICT Users 1 Talkin’ ‘bout Generations (and Media) This article aims to present some ideas about the relation between “media” and “generations” and, in a more specific way, between ICTs and generations of their users (or non-users). The main questions I will attempt to answer are: firstly, whether (and how) media take part in the construction of generational identities; secondly, whether (and how) generational belonging affects media usage and sense-making in the everyday practices of media consumption; finally, what the differences introduced by ICTs in this relation between “media” and “generations” are.