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Additional resources for Careers in Marketing
The difference between marketing and marcom is ultimately in the numbers. At a glance The Role On the Job The Workplace Getting Hired FOR YOUR REFERENCE Careers in Marketing In the course of your career, your personal values could be put to the test by any of the following ethical quandaries reported by experienced marketers: • Shilling tobacco products, alcoholic beverages, diet drugs, or other products that are potentially hazardous to consumers’ health. employer springs an ethical question on you in an interview.
If you want to have a marketing career that will make you proud, first be honest with yourself about what you are—and aren’t—willing to do. Then make your career decisions accordingly. • Spamming email users under the dubious premise of “online consumer research” for a client that is charging exorbitant prices for a pill that allegedly cures erectile dysfunction. • Peddling stuff to small children, whose beleaguered parents will curse you whenever their kids beg for your product in the supermarket.
M. Adjust expenditures to reflect anticipated reduced cost of fridge magnets. Approve pile of invoices and enter them on expenditures spreadsheet. m. Hike over to the neighborhood food court with a couple of other assistants. Run into harried boss, who asks that I forward this quarter’s actuals. Tactfully suggest that my boss check this morning’s email; receive grateful smile from boss and sympathetic eye-roll from fellow assistants. m. 1 percent projected. com readers are twice as likely to proceed to sign up for promotional giveaways and email lists.