Download Careers in Marketing (McGraw-Hill Professional Careers) by Leslie Stair PDF

By Leslie Stair

Professional assistance on exploring and selecting the best activity no matter if you are already a faculty scholar or are able to return to college, this sequence explores particular parts of curiosity and is helping you identify which task in that box fits you. Breaks down particular academic specifications and extra education Surveys the salaries and task possibilities to aid seekers locate the right fit

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Predicting the future is tricky business, and mistakes can be costly to producers of goods and services. The scientific approach used today by marketing research provides a relatively reliable means to help minimize new-product failures. Market researchers must constantly monitor market performance as well as consumer knowledge, attitudes, values, needs, demographics, and all of the many components in modern society that affect what commercial goods and services will be wanted, needed, and purchased—and therefore will be offered to the public.

It was developed to enable individuals to better evaluate the career options discussed in this book. The blank lines in the model enable career decision makers to add factors important to them and to rank the factors in terms of their relative importance. Among the factors influencing an individual’s career choice are careers of family members, guidance from teachers, suggestions from friends, personal interests, and values. A college education requires a large commitment of time, money, and energy, and selecting a college major demands careful consideration.

Green marketing has been used as a strategy for many years. Rising interest in eco-friendly cars has caused manufacturers in North America, China, Europe, India, Japan, and other areas to begin introduction of cars using fuel-efficient, gasoline-electric power trains, smaller size, and other more environment-friendly modifications into the market. Cause marketing has become increasingly popular with the growth of Internet use. For example, Pura Vida Coffee, created by John Sage, a retired Microsoft executive, and Chris Dearnley, a pastor in Costa Rica, was established to donate its net profits to a locally run ministry and to social programs to help Costa Rican children and families in need.

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