By Philip N. Howard
The most prolific and revered students at the present time, Manuel Castells has given us a brand new language for figuring out the impression of data and verbal exchange applied sciences on social life.
Politicians can not run for place of work with no electronic media approach, new conversation applied sciences are a primary infrastructure for the financial system, and the net has turn into a useful device for cultural construction and intake. but as extra of our political, financial, and cultural interplay happens over electronic media, the power to create and control either content material and networks turns into actual power.
Castells and the Media introduces an excellent philosopher, offers unique theories concerning the community society, and encourages readers to take advantage of those theories to assist them comprehend the significance of electronic media and social networks of their personal lives.
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Extra resources for Castells and the Media: Theory and Media
But as the source of print and broadcast content that is so often digitized for distribution online, NewsCorp remains one of the largest and most extensive media networks in the world. Indeed, as the source of power in the network society, it has a role in deﬁning what the world looks like because it selects the news stories that headline across multiple news formats. What gets broadcast on the evening television news is sent out over content feeds and pushed to your mobile phone. NewsCorp is one example of the exercise of power in media networks.
More accurately, it reveals that a few people connect these media empires to each other at a senior level, and that many of these board members are connected to other large corporations. For Castells, media conglomerates are examples of good network organizations and of network power. Hollywood provides another example, both of how tightly bounded networks of cultural icons are and of how networks are constituted. 4 This does not mean that Kevin Bacon is the center of the Hollywood universe. Instead it offers a simple average of the number of linkages between actors through their membership in movie casts.
Industrial societies certainly had communication systems, but these were mass media that did CASTELLS AND THE THEORY OF THE NETWORK SOCIETY 21 a good job of distributing messages from one to many. In the network society the communication system distributes messages and content in very different ways, with immense implications for economic, political, and cultural life. 2 MEDIA ECONOMICS AND LIFE ONLINE New information technologies have had a signiﬁcant impact on the economy. Compared to the pre-internet era, markets operate in different ways, ﬁrms behave differently, and consumers act differently.