By Jean-Paul Larcon
This publication examines the increase of chinese language businesses in overseas markets over the last twenty years of speedy enlargement of the chinese language economic system. The fruit of a collaboration among best enterprise faculties, HEC Paris and the varsity of Economics and administration of Tsinghua college, it presents a complete review of the ideas of chinese language multinationals by way of overseas advertising and marketing and branding, M&As and overseas joint ventures, administration of expertise, association and human source administration, and so forth.
The concepts of a number of famous businesses are defined intimately, together with Baosteel, chook, Haier, Hisense, Huawei applied sciences, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, and so forth.
Contents: company techniques of chinese language Multinationals (Z-M Jin); China's cross worldwide coverage (Z-X Li); China's Outward overseas Direct funding (Z-X Li); The Internationalization strategy of chinese language Multinationals (R-P Kang); foreign advertising ideas of chinese language Multinationals: The event of chicken, Haier, and TCL (Z-H Hu & G Wang); Technology-Based festival and chinese language Multinationals (J-P Larçon & G Barré); Innovation and data move in chinese language Multinationals (D-H Li); company tradition and association of chinese language Multinationals (Y-H Wang); chinese language Multinationals and worldwide price Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and chinese language Multinationals (P Dussauge).
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Extra info for Chinese Multinationals
Chapters 2 and 3 present the policy framework and orientations of China’s outward Foreign Direct Investment — Chapter 4 describes the internationalization process, first moves, and goals of Chinese corporations — Chapters 5 to 8 look at the different facets of the international development of Chinese companies: corporate strategy, international marketing, technology strategy, innovation and knowledge transfer, corporate culture and organization. — Chapter 9 focuses on the relationship between Chinese multinationals’ moves and the reorganization of the value chain at a global level.
The “bringing in” policy has been the main form of China’s participation in the globalization of the world economy. From a micro-economic perspective, China’s international-oriented economy has been rather passive because of the major role played by foreign multinational enterprises in integrating China’s enterprises and resources. Nowadays, “bringing in” can no longer satisfy the development needs of the globalization of Chinese enterprises. Chinese enterprises have to “go-out” and actively take part in global economic activities.
As he knew little about the nutritional food industry, Wang Zhen’s efforts did not improve the situation and the volume of sales continued to decline. October 6, 2008 11:51 9in x 6in B-682 Corporate Strategies of Chinese Multinationals b682-ch01 17 Case 2: Chundu Diversiﬁcation Strategy The predecessor of the Luoyang Chundu Group was the Luoyang Meat Processing Factory, founded in 1958. In 1986, after the production of the first western style sausage in China, Chundu became famous throughout the country for its so-called “Dancing Sausage”.