By Marketing Knowledge
Designed particularly with revision in brain, the CIM Revision playing cards supply concise, but primary details to help scholars in passing the CIM checks as simply as attainable. a transparent, rigorously based structure aids the training method and guarantees the major issues are coated in a succinct and available demeanour. The compact, spiral certain layout permits the playing cards to be carried round simply, the content material for that reason continuously being available, making them precious assets irrespective of the place you are.Features equivalent to diagrams and bulleted lists are used all through to make sure the foremost issues are displayed as basically and concisely as attainable. each one part starts off with a listing of studying results and ends with tricks and suggestions, thereby making sure the content material is damaged down into attainable options and will be simply addressed and memorised. * Written in particular for revision reasons hence in basic terms that includes the main recommendations that must be discovered* conscientiously designed to permit issues to be simply extracted and memorised with no clouding them in more info* Accompanies the CIM Coursebook and MarketingOnline site to supply an entire suite of goods to aid the CIM skills
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Additional resources for CIM Revision Cards: Marketing Planning 04 05 (Cim Revision Cards)
Money, resources, etc. 3. Customers must be willing to use their money and resources to buy products 4. They must have authority to buy different products or services! Targeting as a marketing activity Six components of target marketing Options for deciding on target marketing include: 1. 2. 3. 4. 5. 6. e. e. achievable objectives n Incremental budgeting – is where the budget is based upon an incremental rise on budgetary expenditure per year, in line with predicted growth in the forthcoming year n Competitive parity – is where the budget is set, based on spending the same percentage as competitors within the same industry n Judgemental methods – this is where budgets are developed, based upon the judgement of managers most directly involved in the future of the business REMEMBER - You must be able to describe a budgetary process and evaluate it in context of a given scenario!
Development or adjustment of marketing objectives in line with internal and external drivers affecting performance 2. e. key measures such as quality, production, sales 3. e. identifying performance indicators and measures and analyzing findings 4. e. revised forecasts or sales targets, increasing advertising, etc. 34 Hints and Tips n Ensure you are clear on the differences between corporate, business and marketing objectives and strategies n You may be required to develop an outline marketing plan stating marketing objectives, outline strategy statements and a detailed tactical marketing mix n Remember marketing objectives must be SMART – this is essential n You are expected to understand the importance of segmentation and the different segmentation options available to you, including linking them to targeting and positioning n Part A of the exam paper, which is the mini-case study, tested different aspects of the marketing planning process n The senior examiner for the subject has suggested that this will be an ongoing theme throughout all exam papers, therefore ensure you are comfortable with it n When undertaking a tactical marketing plan, ensure you include the 7 Ps of the marketing mix, not just the 4 Ps n Do not just describe budgeting, but be prepared to select an appropriate budgetary process for a given scenario.
6. e. e. achievable objectives n Incremental budgeting – is where the budget is based upon an incremental rise on budgetary expenditure per year, in line with predicted growth in the forthcoming year n Competitive parity – is where the budget is set, based on spending the same percentage as competitors within the same industry n Judgemental methods – this is where budgets are developed, based upon the judgement of managers most directly involved in the future of the business REMEMBER - You must be able to describe a budgetary process and evaluate it in context of a given scenario!